International Tourism Management Arlt

Prof. Dr. Wolfgang Georg Arlt
International Tourism Management

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ITM Bachelor 3. Sem.
8078: Tour Operator Management I (Seminar): Introduction

(2 SWS Lecture: Mr. Rudolphi)

2 SWS Seminar (WGA): "Development and presentation of special topics"

Workload: 30 h classroom work / 60 h self-study (Seminar)

ECTS points: 3 (Seminar)

Examination: Presentation (six groups) and paper (6 pages p.P. (Seminar))

Marks: 25% Presentation, 75% Paper

Fridays S12 Mondays S17	Sinus-Milieus Deutschland.pptx Download
Fr 2.10. 11.45-13.15 h	Introduction: Course Organization / Background
Fr 09.10. 11.45-13.15 h	Sinus Milieus I: Example Target Group for Tour Operators / Selection of 6 milieus for 6 groups
Mo 12.10. 17.30-19.00 h	Sinus Milieus II: Europe
Mo 19.10. 10.00-11.30 h	Sinus Milieus III: Example Bank Austria
Mo 26.10. 17.30-19.00 h	Sinus Milieus IV: Example Tour Operator
Mo 2.11. 17.30-19.00 h	Intermediate Results Group 1-3: Existing offers
Fr 13.11. 11.45-13.15 h	Intermediate Results Group 4-6: Existing offers
Mo 16.11. 17.30-19.00 h	Discussion Results Existing offers, Q&A Preparation of Presentations
Mo 23.11. 17.30-19.00 h	Presentation Group Hedonists/ Discussion
Fr 11.12. 11.45-13.15 h	Presentation Group Experimentalists / Discussion MP/E
Fr ~~27.11. 11.45-13.15 h~~ -> Mo 14.12. 17.30-19.00	Presentation Group Postmaterialists/ Discussion
Fr 18.12. 11.45-13.15 h	Presentation Group Consum-materialists / Discussion
Christmas Break
Mo 11.1. 17.30-19.00 h	Presentation Group Established / Discussion
~~Mo 18.1. 17.30-19.00 h ->~~ Fr 15.1. 11.45-13.15 h	Presentation Group Conservatives / Discussion
Mo 25.1. 17.30-19.00 h	Feedback, Summing up, Preparation Term paper

Groups

Milieu	Names
Conservatives 13.11. 15.1.	Eva Beyer, Mario Schindler, Katharina Berndt, Sweedy
Consum-materialists 2.11. 18.12.	Viviane Dobek, Meike Bredehöft, Andrea Israel
Postmaterialists 13.11. 14.12.	Teresa Dieske, Andrea Borstelmann, Cliff Perl, Sky, Sabrina Jurisch
Hedonists 2.11. 23.11.	Katrin Strauß, Nina Busse, Mareike Philipp
Experimentalists 2.11. 11.12.	Judith Wittig, Katja Schilling, Julia Lohmann, Christina Zabel
Established 13.11. 11.1.	Jasmin Schirmer, Vivienne Harbeck, Annika Klinkner, Sindy

Contact: Prof. Dr. Wolfgang Georg Arlt FRGS
Bachelor and Master Program International Tourism Management
arlt@fh-westkueste.de, Office 2.018, Tel. 0481 8555-513
Consultation hours (during lecture period): Friday 10.00 - 11.00 h

Prof. Dr. Wolfgang Georg Arlt International Tourism Management

Prof. Dr. Wolfgang Georg Arlt
International Tourism Management